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SELECTED WORK

Product-first creative.
Across categories.

Independent AI-assisted concepts across footwear, skincare, fragrance, coffee, audio and beverage. Each project explains the creative challenge, direction and deliverable.

PRODUCT FILMS

Work in motion.

Product films and reels for footwear brands. Tap any video to play with sound.

FOOTWEAR · SCHOOL SHOES

Nine SS-007 & SS-008: Back-to-School Shoes

Launch film for two premium school shoes — smart look, strong build and easy velcro, from studio hero shots to the school playground.

FOOTWEAR · FLIP-FLOPS

NEO-282 Flip-Flop: Built to Go Anywhere

Adventure-style product film for Aqualite's NeoFoam flip-flop — anti-slip sole and cushioning shown across mountains, rivers and the beach.

FOOTWEAR · SNEAKERS

Flex Knit Slip-On: Sock-Like Fit

Feature-led product video for a knit slip-on sneaker — stretch knit, cushioned collar and an easy everyday fit.

FOOTWEAR · SANDALS

NEO-388 Dual-Buckle Sandal: Comfort That Moves

Close-up product film for a textured EVA two-buckle sandal — water-friendly, lightweight and styled for every outfit.

FOOTWEAR · KIDS

NEO-536 Kids' Clogs: Play-Ready Comfort

Playful product film for kids' clogs with fun charms — dual-layer comfort and textured grip, made for puddles and parks.

CONCEPT CASE STUDIES

Problem. Direction.
Deliverable.

These are self-directed concepts, not client commissions or performance case studies.

Running shoe on a cobalt platform with a flowing blue ribbon

INDEPENDENT CONCEPT · FOOTWEAR

Built around movement.

Problem
Give a running shoe a distinctive campaign world while keeping the product easy to recognize.
Solution
Place the shoe on a cobalt platform and frame it with a flowing blue ribbon.
Deliverables
One product campaign banner concept.
Skincare campaign concept with a cobalt bottle and sculptural water

INDEPENDENT CONCEPT · SKINCARE

A fresh perspective.

Problem
Make a skincare bottle the clear hero in a premium product image.
Solution
Pair the cobalt bottle with sculptural water for a clean, fresh visual direction.
Deliverables
One skincare campaign poster concept.
Fragrance campaign concept built around an amber glass bottle

INDEPENDENT CONCEPT · FRAGRANCE

Leave an impression.

Problem
Make a fragrance visual memorable while keeping the bottle as the focal point.
Solution
Build the composition around the amber glass bottle.
Deliverables
One fragrance campaign poster concept.
Coffee campaign concept

INDEPENDENT CONCEPT · COFFEE

Make mornings matter.

Problem
Turn a coffee product into a clear, morning-led campaign idea.
Solution
Frame the product around a morning ritual and keep the pack in focus.
Deliverables
One coffee campaign poster concept.
Audio campaign concept

INDEPENDENT CONCEPT · AUDIO

Find your frequency.

Problem
Give an audio product an expressive visual identity without relying on specifications.
Solution
Shape the concept around personal listening and a distinct product silhouette.
Deliverables
One audio campaign poster concept.
Beverage campaign concept

INDEPENDENT CONCEPT · BEVERAGE

Bring the energy.

Problem
Make the energy of a beverage campaign clear at a glance.
Solution
Keep the drink at the centre of a bold, energetic composition.
Deliverables
One beverage campaign poster concept.

INDEPENDENT VISUAL EXPLORATIONS

Movement, space
and material.

Standalone concept art exploring image-making beyond product campaigns.

Movement and paper become a single sweeping gesture

A thought, in motion.

Movement and paper become a single sweeping gesture.

An impossible staircase turns perspective into a story

Beyond the expected.

An impossible staircase turns perspective into a story.

Emerald fabric transforms into an imagined landscape

A world from a single thread.

Emerald fabric transforms into an imagined landscape.

THE FOUNDATION

Where the product eye
comes from.

2024–PRESENT

In-house brand creative

Graphic Designer & Video Editor
Aqualite Industries Pvt. Ltd.

Running a consumer brand’s creative end to end—campaigns, promotional creatives, reels, product videos and AI visuals, from the first idea to the final file.

  • Campaigns
  • Promotional creatives
  • Reels & product video
  • Graphic design
  • Video editing
  • AI visuals

2019–2023

Myntra

E-commerce Photographer
Myntra Design Pvt. Ltd.

High-volume e-commerce production for a fashion marketplace—lighting, retouching and image consistency across workflows of 200+ products. Where I learned what makes a product image sell.

  • Fashion photography
  • Product photography
  • Lighting
  • Retouching
  • Image consistency
  • Marketplace workflows

More on Behance.

Design and visual-production portfolio.

View on Behance

START A PROJECT

Have a product that
deserves better creative?

Send me the product and what you need. I’ll take care of the visuals.

Start a Project Email me